A delivery model refined over 120+ launches
Six phases, each with a clear purpose, a fixed set of activities and deliverables you can hold us to. No surprises, no black boxes.
Six milestones from first workshop to running at scale
- Discover1 to 2 weeks
- Strategize1 to 2 weeks
- Design2 to 3 weeks
- Develop6 to 12 weeks per release
- Deploy1 to 2 weeks
- ScaleOngoing
01
Discover
Business goals, data audit, AI opportunity mapping.
1 to 2 weeks
Activities
- Stakeholder interviews and goal alignment
- Current-state systems and data audit
- AI and automation opportunity mapping
- Risk, compliance and constraint review
Deliverables
- Discovery report
- Prioritised opportunity map
- Success metrics
02
Strategize
Roadmap, architecture, ROI model and delivery plan.
1 to 2 weeks
Activities
- Target architecture and technology selection
- ROI model and investment case
- Delivery roadmap with phased milestones
- Team shape and governance model
Deliverables
- Technology roadmap
- Reference architecture
- Delivery plan and estimate
03
Design
UX flows, design system and technical prototypes.
2 to 3 weeks
Activities
- User research and journey mapping
- Wireframes, prototypes and usability testing
- Design system and accessibility standards
- Technical spikes on high-risk components
Deliverables
- Validated prototypes
- Design system
- Technical proof of concepts
04
Develop
Agile squads, automated QA, weekly releasable builds.
6 to 12 weeks per release
Activities
- Two-week sprints with weekly demos
- Automated testing and code review on every change
- Continuous integration and preview environments
- Security scanning and performance budgets
Deliverables
- Releasable builds every week
- Test suites and documentation
- Sprint reports
05
Deploy
Hardened cloud rollout, monitoring and enablement.
1 to 2 weeks
Activities
- Production infrastructure and pipelines
- Monitoring, alerting and on-call runbooks
- Data migration and cutover rehearsal
- User training and change enablement
Deliverables
- Production launch
- Observability dashboards
- Runbooks and training
06
Scale
Performance, cost tuning and continuous AI improvement.
Ongoing
Activities
- Usage analytics and experimentation
- Performance and cost optimisation
- AI model evaluation and retraining
- Roadmap reviews each quarter
Deliverables
- Quarterly roadmap
- Optimisation reports
- Continuous improvements
Each phase builds on the one below
Discovery fixes the ground truth, design and development build on it, and deployment and scale keep compounding the value.
Live, measured and improving
Staged rollouts, observability and continuous AI improvement, with the metric we agreed on day one visible to everyone.
Phases 5 to 6
Weekly demos, working software
Prototypes become production code in two-week increments, each one demoable and each one closer to the outcome.
Phases 3 to 4
The ground truth everything rests on
Workshops, audits and architecture decisions that turn an ambition into a scoped, estimated and de-risked plan.
Phases 1 to 2
Choose the shape that fits your stage
Most clients start with a discovery sprint and step up into a build, a squad or a managed service. Every model uses the same six-phase process.
Discovery sprint
2 to 4 weeks
Fixed-scope build
8 to 16 weeks
Dedicated squad
Quarterly
Managed service
Ongoing
2 to 4 weeks
Discovery sprint
A fixed-fee sprint that produces a validated scope, architecture and estimate. Credited against any build that follows.
8 to 16 weeks
Fixed-scope build
A defined product or platform delivered against agreed milestones, with weekly demos and a fixed budget.
Quarterly
Dedicated squad
A cross-functional team embedded in your organisation, committed to roadmap outcomes and scaled each quarter.
Ongoing
Managed service
SRE, optimisation and continuous AI improvement for platforms we built or inherited, with defined SLAs.
Two weeks from workshop to working software
Discovery on the whiteboard, code in the open, and a dashboard showing the metric we agreed on before we started.
Start with a discovery sprint
Two to four weeks to a validated scope, architecture and estimate. Fixed fee, credited against the build.